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Daniel Frankel

Google Jacks Up ‘NFL Sunday Ticket’ Pricing to $349 a Season

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NFL Sunday Ticket

Google-owned YouTube, which just agreed to pay the National Football League $2.5 billion a season for the “NFL Sunday Ticket” out-of-market games package, is jacking up the price.

YouTube TV subscribers who don’t sign up during the early-bird enlistment period (April 11-June 6) and take advantage of a $100 discount, will pay $349 a season for Sunday Ticket, up from the $293 incumbent platform DirecTV had been charging.

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