Google's taking on the travel industry just in time for peak booking season. The Alphabet-owned behemoth has announced a raft of new services designed to help users find bargains this summer, including the introduction of its first-ever flight price guarantee.
Travelers seem likely to be most drawn to this last service, which piggybacks on one already offered by Google Flights that shows users whether the current price a flight is low, typical, or high when compared to historic averages. This helps buyers decide whether they should purchase a flight or wait.
