Under Google's ownership, the Fitbit brand in 2024 is nothing more than a shell of its former self. Google picked up the OG fitness tracker maker back in 2021 and has slowly chipped away at everything that makes Fitbit Fitbit ever since. And the death march continues.
In September we learned that Google plans to kill off both of Fitbit's popular smartwatch lines, the Versa and Sense, suggesting that folks with an interest in a potential Versa 5 or Sense 3 instead consider the new Pixel Watch 3.
