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Matt Hanson

Google is right to be spooked by Bing and ChatGPT – but it shouldn’t rush into AI

Google Bing ChatGPT Samsung Microsoft Scott Pelley Sundar Pichai
Cartoon of A surprised robot with a monocle.

For years Google was the undisputed ruler when it came to search engines, while Microsoft’s Bing was a bit of a joke – but it now seems that the market leader is no longer finding that particular joke funny anymore – and it may even be getting spooked.

Only a few months ago the mere thought of Google being remotely concerned about Bing was particularly chucklesome. Despite being bundled into Windows 11 and its built-in Edge web browser, the search engine was barely used, while Google’s market dominance was seemingly untouchable.

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