Google is expanding its Commerce Media suite; now, it offers new AI-driven tools that claim to bring more performance insights and better control to both brands and retailers. The new tools are now available in beta across Search Ads 360, Display & Video 360, and Google Ads.
Along with the performance, Max Google Ads now also supports Search, Shopping, and Demand Gen campaigns, further widening access for brands. Meanwhile, marketplaces like Shopee, Rakuten, and Flipkart can now use improved self-serve tools to share product catalogs directly with their brand partners, enhancing collaborative advertising.
