It should be fairly common knowledge at this point how the internet seems to know, to an uncanny degree, exactly what products you’re looking for with its ads. Tracking cookies live in your browser, and tell the internet what products and pages you click on, alongside what you do on them — all accessible the moment you tick that ‘allow cookies’ box.
Recently, there has been some effort to make these cookies less of a privacy risk, with the aforementioned ‘allow cookies’ window becoming a requirement before websites can log your information. Safari and Mozilla even have options to reduce tracking cookies built in. Now, Google is looking to make the internet even more secure for its users by phasing out third-party cookies for those who don’t want everything they do tracked by websites.
