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National
DN Bureau

Google introduces 'Try Without Personalization' link for unfiltered search results

Google The Verge United States
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Washington [US]: In a bid to enhance user control and transparency, Google has rolled out a new feature that makes it easier for users to view search results without personalization.

This option, which can sometimes be found at the bottom of the search results page, allows users to explore the web without the influence of personalized search algorithms, confirmed The Verge.

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