Starting in April, Google will be implementing stricter guidelines for email senders, particularly those who send mass emails to Gmail users. In an effort to protect Gmail users from unwanted spam and mass marketing emails, Google will be rejecting a percentage of non-compliant email traffic, gradually increasing the rejection rate over time.
This crackdown on mass email senders comes as a response to the growing issue of spam and unsolicited emails that inundate users' inboxes. To improve sender-side security and give users more control over their inbox, Google is implementing new email sender authentication guidelines. These guidelines aim to ensure that email senders are properly authenticated and that they avoid sending unwanted or unsolicited emails.
