As Google CEO Sundar Pichai wrapped up the company's Google I/O 2025 keynote this past week, you could be forgiven if amid the sound of all those AI announcements made during the show, you thought you could hear the faint sound of Apple crying out "uncle."
Apple, which has AI-fueled ambitions of its own, isn't about to throw in the towel on its push to get more Apple Intelligence features into its products. In fact, when Apple convenes its own developers conference next month, AI figures to take up a lot of the focus at WWDC 2025. But as I sat in the Shoreline Amphitheatre last Tuesday, listening to Google outline one new AI initiative after another, I couldn't help but think of Apple — specifically how far behind Google the Cupertino company is with its own AI efforts.
