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Euronews
Euronews
Euronews

Google Gemini to power Apple's struggling Siri as iPhone maker plays AI catch-up

Apple will rely on Google to help complete its efforts to smarten up its virtual assistant Siri and bring other artificial intelligence (AI) features to the iPhone as the trend-setting company plays catch-up in technology's latest craze.

The deal, which allows Apple to tap into Google's AI technology, was disclosed on Monday in a joint statement from the Silicon Valley powerhouses. The partnership will draw upon Google's Gemini technology to customise a suite of AI features dubbed “Apple Intelligence” on the iPhone and other products.

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