Ookla, a connectivity intelligence firm known for its Speedtest.net service, says that Google Fiber has increased the Internet speeds in the markets it enters through competition. According to its GFiber Case Study, the median download speeds across all wired internet service providers in Mesa, Arizona, grew by 50% a year after GFiber expanded in the area in March 2023.
Many users are enticed to switch to GFiber when it enters an area because of the superior speeds that it delivers. For example, Google started offering a $250/month 20 Gbps service in late 2023, which, although expensive, is one of the fastest services you can get. Because of this, other internet providers must increase the quality and reliability of their offerings, or else they risk losing market share.
