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The Guardian - AU
The Guardian - AU
National
Ariel Bogle and Nick Evershed

Google fails to list voice ads from prominent organisations in political ad disclosure database

Google Daniel Angus Facebook Guardian Australia IPA Oxfam Oxfam Australia
Composite image showing various ads about the voice to parliament which may appear in Google's general ad library, but not in its political ad library
Advertisements about the voice to parliament referendum that may appear in Google's general ad library, but not in its political ad library. Photograph: Google

Google’s political ad library is missing paid messaging from prominent organisations trying to influence the vote over the Indigenous voice to parliament, limiting transparency around their efforts before the referendum.

Google’s political ad database includes information such as how much the advertiser paid for reach, how many times an ad was shown and details such as the age, gender and location of people whom the ad is targeting. Google does not reveal this level of detail for ads not classified as political.

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