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The Guardian - UK
The Guardian - UK
Technology
Dan Milmo

Google faces €25bn lawsuit in UK and EU over digital advertising

Google United Kingdom European Union Lawsuit
Google building
Google is also is being investigated by the UK competition watchdog over its power in the digital advertising technology market. Photograph: Jeff Chiu/AP

Google faces a €25bn (£21.6bn) lawsuit in the UK and EU that accuses the tech firm of anticompetitive conduct in the digital advertising market.

The company, which is a key player in the online ad market as well as being a dominant force in search, is accused of abusing its power in the ad tech market, which coordinates the sale of online advertising space between publishers and advertisers.

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