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Fortune
Fortune
Alexei Oreskovic

Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?

Photo of Thomas Kurian (Credit: Michael Short/Bloomberg via Getty Images)

Ever since Google was founded in 1998, search has been the core of the company’s identity. For much of that time, search has also been the engine (no pun intended) driving Google’s business. 

On Wednesday, that began to change. 

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