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The leading U.S. cloud and search company, Alphabet (GOOG) (GOOGL), has seen incredible price appreciation in recent years as investors and the market as a whole latch on to the idea that this mega-cap company has the potential to continue to grow at market-beating rates for the foreseeable future. For a company of its size, that shouldn't typically be possible (growth tends to tail off the larger a company gets). However, with the rise of AI and other productivity-enhancing technologies, the expectation is that Alphabet and the advertising revenue it garners from its dominant position in the online advertising realm could actually accelerate moving forward.
The thing is, that's not where some analysts are focusing their attention right now. Indeed, an analyst note from Morgan Stanley this week suggests that Alphabet's cloud business is the key diamond investors should be paying attention to. Analysts at the investment bank believe that Google Cloud could grow more than 50% next year.
