Late last week, Google announced something called the Privacy Sandbox has been rolled out to a “majority” of Chrome users, and will reach 100% of users in the coming months. But what is it, exactly?
The new suite of features represents a fundamental shift in how Chrome will track user data for the benefit of advertisers. Instead of third-party cookies, Chrome can now tap directly into your browsing history to gather information on advertising “topics” (more on that later).
