Back in November, Samsung and Google announced that they were teaming up to create an alternative to Dolby Atmos and DTS:X called IAMF, which is short for Immersive Audio Model and Formats. And now they've confirmed that the new spatial audio format will be rolling out to TVs, soundbars, YouTube and more later this year.
IAMF is the audio equivalent of HDR10+, which is a direct rival to Dolby Vision. The biggest different between the two? Where Dolby charges royalties for hardware firms to use its technologies, the rivals are royalty-free. That's why you'll often see the best TVs and other home cinema kit with support for HDR10+ but not Dolby Vision. In fact, Samsung TVs have long preferred the former.
