Google and Meta have reportedly been rolling out ads targeting young teens, which skirt the former’s policies prohibiting such actions.
According to a report from the Financial Times (via Engadget), Google created a marketing campaign targeting the 13-17-year-old demographic, advertising Instagram to YouTube users in that age range. To circumvent its own rule against age-based advertising, it created a group labeled "unknown.” Then, it proposed the plan to Meta, another tech giant with similar policies on restricting age-based advertising, by presenting data showing its daily engagement with the demographic.
