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The Guardian - UK
The Guardian - UK
Technology
Lisa O'Carroll Brussels correspondent

Google and Facebook urged by EU to label AI-generated content

European Union Facebook Google Twitter Inc. Věra Jourová Russia
The logos of Facebook and Google apps displayed on a tablet
Facebook and Google logos. The EU wants firms to label AI content in a way that will register with users while scrolling and distracted by other things. Photograph: Denis Charlet/AFP/Getty

Social media companies including Google and Facebook have been urged by the EU to “immediately” start labelling content and images generated by artificial intelligence as part of a package of moves to combat fake news and disinformation from Russia.

At the same time, the EU has warned Twitter that it faces “swift” sanctions if it does not comply with new digital content laws that come into effect across the bloc on 25 August.

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