– AI in advertising. Last year, at the Cannes Lions advertising festival, Google exec Vidhya Srinivasan remembers a lot of talk about the possibilities of AI in advertising. “People were experimenting with it and thinking about what’s possible,” she recalls. One year later, in the South of France last week, possibility had fully become reality. “It’s actually transforming every aspect of advertising today,” she says.
Srinivasan is the person responsible for making much of that transformation happen. At Google, she is VP/GM for both advertising and commerce. She oversees Google Shopping and advertising products across Google Search, maps, YouTube, and more—a vast portfolio of fast-changing products with more than $66.9 billion in revenues in Q1 alone.
