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Windows Central
Windows Central
Technology
Rebecca Spear

Goodbye, WD_BLACK: SanDisk's NVMe SSDs have been rebranded — and the company revealed a powerful handheld gaming SSD

SanDisk CES Western Digital Acronis CES 2026 Windows Central
An Optimus Prime figurine shooting lasers out of its eyes at a WD_BLACK SSD. .

It's the week of CES 2026, where tech companies from all over the world are showcasing their latest products and devices in Las Vegas, Nevada.

As part of these announcements, SanDisk revealed that it is rebranding its WD_BLACK and WD Blue NVMe SSDs — they are now under the name Optimus. To the many gamers, designers, and content creators already familiar with the popular WD_BLACK line, this name change might be a big surprise.

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