Their predecessors wore Prada and Gucci. But as the Starmers entered 10 Downing Street on Friday, it was clear that there was a fashion policy change under way. The new British prime minister was less Savile Row and more everyman, sticking to his uniform of a crisp white shirt, natty woven tie and dark suit, the jacket worn purposely undone.
His wife, Victoria, wore a Labour party red midi dress featuring contrasting white stitching, costing £275 from British brand Me+Em. A spokesperson for Me+Em said traffic to that particular dress on its site was up by more than 300%.
