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Asharq Al-Awsat
Asharq Al-Awsat
Business
Asharq Al-Awsat

Goodbye Golden Arches: Rebranded McDonald’s to Reopen in Russia

McDonald Russia Alexander Govor Moscow Cold War Soviet Union Tass
A worker dismantles the McDonald's Golden Arches while removing the logo signage from a drive-through restaurant of McDonald's in the town of Kingisepp in the Leningrad region, Russia June 8, 2022. (Reuters)

Sunday marks a new dawn for Russia's fast-food lovers as former McDonald's Corp restaurants reopen under new branding and ownership, more than three decades after the arrival of the hugely popular Western fast food chain.

The relaunch will begin on Russia Day, a patriotic holiday celebrating the country's independence, at the same flagship location in Moscow's Pushkin Square where McDonald's first opened in Russia in January 1990.

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