Four years ago, one man’s cosy puffer jacket sent a tremor through the fashion industry.
It was January 2019 and fashion’s glitterati had congregated in Paris’s Tuileries Gardens for the Louis Vuitton fashion show – a sea of elegant earth tones and sumptuous natural fabrics. But then came American rapper Frank Ocean, wearing tattered jeans, hiking boots, a woolly hat and an orange down jacket by the very un-chic adventure-wear brand, Mammut. It was a style better suited to the Lake District than Paris Fashion Week, but one that’s a near-universal look now.
