Videogame merchandise wasn't a big thing when I was younger, unless you were willing to pay some impressive import fees and wait months for a package to arrive. When I was a teenager, and mostly after the success of Fortnite, themed clothing started appearing in supermarkets and high-street stores, but it was always a bit naff. No, that didn't stop me from buying it in the biggest size and proudly wearing it to university.
Not only has videogame fashion become more accessible because I now make my own money and don't have to beg my mum and promise I'll clean my room in exchange for a t-shirt that won't arrive until Christmas, but it's definitely become more popular. Which means more brands are picking up licenses for games and creating collections that aren't just a simple transparent JPEG transferred onto a cheap black tee. In fact, some of the collections we're seeing from companies are making video games look, dare I say, stylish.
