European Tour chairman David Williams has stated his intent to emerge "on the right side of history" as golf continues to wrestle with the emergence of LIV Golf.
The Saudi-funded series has thrown the sport into a state of disarray following its inaugural season. The LIV Golf Invitational Series has succeeded in luring some of the biggest names from golf's established leagues, awarding more than £190million in prize money across just eight events.
The European Tour—or DP World Tour—has also been affected by the new competition, which has sparked moral debates regarding 'sportswashing'. Williams has highlighted his desire to come out "on the right side of history" and insisted golf isn't just about monetary reward despite growing concerns.