The controversial and Saudi-backed LIV Golf tour has found its new home for live tournaments this season as they announced a deal with the CW network. Only Saturday and Sunday rounds will air on the cable network, with the Friday rounds playing solely on the CW’s app.
According to ESPN, this is a revenue-sharing deal, and the CW will not be paying any rights to host the content. Previously, LIV had streamed events on YouTube.
With the new season starting in late February, some folks on the internet had some strong opinions (and jokes) on the league’s new television home.
The CW… your home for LIV Golf! pic.twitter.com/jmHc7ZdkBK
— Andy Nesbitt (@anezbitt) January 19, 2023
the CW slogan is straight out of the LIV playbook too https://t.co/YX51gZMGNJ pic.twitter.com/Y7QJviXtrw
— Paolo Uggetti (@PaoloUggetti) January 19, 2023
This should be the official press release regarding LIV’s tv deal with the CW
Perfect vid by @sacoomba
pic.twitter.com/AEwVxk1LJ1— claire rogers (@kclairerogers) January 19, 2023
LIV Golf makes it official, announcing TV deal with the CW.
That this was best LIV could do after shopping itself for months tells you all you need to know about the “strength” of its appeal.— Nancy Armour (@nrarmour) January 19, 2023
Ok seriously what the hell is CW Network pic.twitter.com/Ht1KpwfORx
— Zephyr Melton (@zephyrmelton) January 19, 2023
People are scoffing at LIV Golf signing a media rights deal with the CW Network, but their current daytime lineup includes a bunch of courtroom shows, which feels pretty on-brand.
— Jason Sobel (@JasonSobelTAN) January 19, 2023
Dawson fans welcoming in their new CW Family member @divotsandpivots @realMrMallard @BellyUpMedia #golf #liv pic.twitter.com/SbhnCtr5mS
— Bud Copeland (@ThisBudsForeU) January 19, 2023
“Full broadcast deal” in that only 2 of the 3 rounds will actually be broadcast, and CW isn’t paying them for the rights, LIV pays for production, and the two entities split commercial revenue.
Not sure that qualifies as a “full broadcast deal”. https://t.co/EJ8orEwNlO
— Conley (@Conley76) January 19, 2023
