
Goldman Sachs just upgraded Estée Lauder (EL) to “Buy” from “Neutral,” raising its price target to $115 from $76. Analyst Bonnie Herzog believes the cosmetics giant has reached a "fundamental inflection point" after years of struggling with pandemic-related travel retail declines and nimble competitors.
The company's "Beauty Reimagined" strategy is gaining traction. Management launched brands on Amazon (AMZN) across 11 divisions and TikTok, adopting a consumer-first approach to drive faster innovation. These moves are already paying off as Estée Lauder regains U.S. market share.