Recognizing, perhaps, that there’s no better way to grab the public’s attention than a little bit of outrage, Goldfish has changed the name of its iconic cheese crackers to Chilean Sea Bass.
The move, meant to make heads whip around and perhaps stir up some free publicity for the brand, won’t affect the taste, shape or…well, anything else about the cracker. But a radical name change is one of the easiest ways for a brand to stand out in a commercial-intense world.
