After years of self-inflicted controversy, the 80th annual Golden Globe Awards return to NBC tonight.
This will be the first televised show since a 2021 Los Angeles Times investigation into the Hollywood Foreign Press Association (HFPA), which runs the Golden Globes, found the insular, 87-member group had blocked credentialed journalists from participating, lacked Black members, and had long engaged in financial self-dealing, bribery, ethical conflicts, and "cartel-like" practices.
Coincidentally, that was also the year that four outstanding Black-themed ensemble films, Ma Rainey’s Black Bottom, Judas and the Black Messiah, One Night in Miami, and Da 5 Bloods, were overlooked for best picture nods. Such a glaring oversight might come as no surprise from an organization whose then-president, Philip Berk, once emailed members an article that described Black Lives Matter as a "racist hate group." Berk, 88, a 44-year member of the HFPA, was expelled in 2021.
In 2022, amid an industry backlash and celebrity boycott, NBC pulled out as a media partner, forcing the HFPA to dispense the awards in a small, private ceremony that few people watched online.
Tonight’s broadcast will be a chance to regain the trust of entertainment consumers around the world. But the award winners will also be sharing the spotlight with Neil Phillips, the organization’s first-ever diversity chief, who was tapped late in 2021 to turn things around.
Like most crisis hires, he’s been busy.
The HFPA has new membership standards, detailed codes of conduct, and an anonymous grievance hotline. The voting body has grown to 200 people—52% are female, 19.5% self-identify as Latinx, 12% as Asian, 10% as Black, and 10% as Middle Eastern. And it’s truly global: The additional 103 new non-member voters represent some 62 countries.
The organization is also one year into a five-year partnership with the NAACP, which includes monthly updates and strategy meetings, and a pledge to restore and preserve Black film, including archival footage from the NAACP, Nollywood (the Nigerian version of Hollywood), and across the African diaspora.
"We are working to correct past wrongs, past transgressions, but we are really feeling like we're in a position to take pride in some of that work. But most importantly, we aren't done," Phillips told NPR.
That said, there’s no business like show business, and as industry insider Matthew Belloni writes in Puck News, this is as much about money as it is justice. No matter how well the ceremony lands, there is no guarantee NBC will be back next year as a media partner. It puts added pressure on the newly inclusive organization to deliver, hoping to attract a future media host.
“[NBCU CEO Jeff Shell] actually pulled off a minor business miracle, leveraging the publicist-led outrage over the Hollywood Foreign Press Association’s lack of Black members and longstanding ethical issues to escape an onerous contract signed in 2018, right before the bottom fell out of everything except the NFL on linear television,” Belloni says.
It certainly adds an entertaining twist to the “business case for diversity” trope.
So, as you grab your popcorn and settle in to watch tonight, expect less boozy-schmoozy celebrity shenanigans and more pared-back earnestness. And that's a good thing. Since diversity in Hollywood—the number one exporter of culture worldwide—continues to lag even basic benchmarks of inclusion, a reformed HFPA plays an important role in ensuring that all stories, identities, and perspectives find a home in art, entertainment, and the global imagination.
But so do we.
The nominations are here; see what you think. Oh, and if Everything Everywhere All at Once doesn’t win at least some of its six nominations—including one for lead actor Michelle Yeoh—expect another public backlash.
Your voice is power, don't let it go to waste. More on that below.
Ellen McGirt
@ellmcgirt
Ellen.McGirt@fortune.com
This edition of raceAhead was edited by Ruth Umoh.
