India's gold jewellery market is adjusting to a new reality following the government's import duty hike, with consumers showing early signs of panic buying while the industry braces for a meaningful drop in volumes, according to Suvankar Sen, MD & CEO of Senco Gold & Diamonds.
Speaking to ET Now, Sen said customer behaviour over the past two to three days has been shaped by two distinct forces: wedding-driven urgency and fear of further price increases.
