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Evening Standard
Evening Standard
Lifestyle
Jessica Skeete-Cross

Going on holiday? Here's 4 of the most stylish fashion brands to pack for your 2024 escape

Sustainable materials, artisanal prints and hand-crafted finishes: beach fashion has never been so chic. Jessica Skeete-Cross, ES magazine style director, has chosen four of her favourite go-to labels to make sure you're the chicest on the beach this year (or wherever you're going).

BLOOMING DREAMER 

The London label founded by Hannah Blurton offers a connection to the natural world in its oceanic motifs and wanderlustful ideals, far beyond your stereotypical holiday beads. All pieces are handcrafted, closely working with artisans in Jaipur. These are delicate delights for you to wear on your travels to the sea and beyond. 

From £28 to £148, bloomingdreamer.com

Blooming Dreamer (Blooming Dreamer)

DIOTIMA 

Rooted in founder and creative director Rachel Scott’s Jamaican heritage, Diotima presents a nuanced and seductive view of Caribbean style. The bedrock of the brand is its crochet pieces, all crafted in Jamaica. With only two made-to-order collections a year using responsibly sourced materials, these are pieces to treasure for a lifetime.  

From £280 to £1,500 diotima.world

Diotima (Diotima)

SOUVENIR STAND 

A collection of items from a past life, given a new beginning by founder Nataša Čagalj, previously the much-loved creative director of Ports 1961. Souvenir Stand embodies her romantic vision with its sustainable ethos. Using upcycled and deadstock fabrics in limited edition runs, all items are made locally in London to combat overproduction. 

From £30 to £480, souvenir-stand.com

Souvenir Stand (Souvenir Stand)

TONA 

The brand was born out of stylist Tona Stell’s understanding of the female form and ever apparent shortcomings of swimwear brands to accommodate body shapes of varying sizes while not compromising on modern styles. Sizes range from 32DD to 38G and eight to 20 for bottoms. Each offers sustainable designs and flawless fits.

From £50 to £85, tonathelabel.com

Tona (Tona)

Add to suitcase, Jessica Skeete-Cross' packing guide

Koodai woven tote bag, £93, Harago, matchesfashion.com (Matchesfashion)

Gracie top, £100, Scene brief, £90 bond-eye.com (Bond Eye)

Knitted dress,£35.99 shop.mango.com (Mango)

Etta necklace, £86 shopyiasemi.com (Yiasemi)

Ember wrap effect skirt, Ulla Johnson, £258 net-a-porter.com (Netaporter)
Leather sandals, £890, The Row matchesfashion.com (Matchesfashion)
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