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Autosport
Autosport

Going live: how F1 TV became a billion-dollar business

If the fingers-in-the-air guesstimations are correct, Apple’s new five-year deal to carry Formula 1 on its streaming platform is worth around $140million a year. 

Now, imagine a world in which broadcasting grands prix on TV was considered irksome and even damaging to the business. 

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