Even in the best of times, there are plenty of short-term reasons not to consider the greenest option, such as the expense of replacing legacy hardware that is doing the job. In today’s economic climate, going green is even harder.
“Times of inflation, low growth and recession are notoriously difficult times to convince customers to go with more sustainable options,” said Tom Kirby, marketing manager at Altadena, California-based Nila Inc. “People tend to think more in terms of short-term gains than long-term ones. It can be hard to get them to see just how much more money they’ll save in five years or more with sustainable options. It can also be hard to get them to look past their own needs and see the greater needs of the planet.”
