– Funding the future. Even when they are not the breadwinners, women tend to make many of their households’ financial decisions, including charitable giving. And with the impending great wealth transfer, in which women in particular are expected to inherit trillions upon trillions of dollars, that could have profound effects on charitable giving throughout the country in the near future.
That’s according to Margaret Richardson, GoFundMe’s chief marketing and corporate affairs officer, who I talked to last week about women and philanthropy and the company’s newest product launch. According to Richardson, women are busier than ever. And while they can and have managed many of these household tasks, many are also looking for ways to make managing their finances more seamless.
