The Belgian chocolate brand Godiva is a century old this month. To celebrate, it's putting the focus on its commitment to craftsmanship with a nostalgic 2D animation.
The animation touches on the brand's history while highlighting the magic of shared moments and celebrations through a series of era-spanning vignettes. Like the viral Intermarché Christmas wolf advert, it's another example of how handcrafted work can evoke a more powerful and authentic connection with audiences in these times of AI phoniness.
