I'm typing this approximately 38 seconds after Sony Santa Monica finished showcasing 20 minutes of the upcoming God of War Laufey at PlayStation State of Play June 2026, and fans are already squabbling. They're deathly serious about the cube.
Per a Sony blog elaborating on the developer's first look at God of War Laufey, the giant, gelatin cube named Phranque – pronounced "frangk," or Frank – "is a curious cosmic cube with an earnest disposition." Voiced by The Boys star Jack Quaid, the blue block of Jell-O seems like a kindly foil to giantess Laufey, who seems solemn to be navigating the violent Everywhen in a volcanic afterlife filled with gods struggling for power. But it seems some hopeful Laufey players want to put Phranque in a boiling pot and melt him back down into sugar water.
