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The Economic Times
The Economic Times

“God Made Trump, the Country He Loves”: 13 taxpayer-funded ads and $20 million campaign revealed as Trump’s unusual ad blitz expands

Ahead of the mid-term elections in the United States, the Trump administration has produced as many as 13 campaign-style ads as part of its controversial taxpayer-funded, multi-million-dollar effort to promote President Donald Trump and his policies, reports CNN. Some of the ads that are yet-to-be-aired include ads highlighting the US military and operations in Iran and Venezuela, one called “God Made Trump” and another recapping the UFC fight he hosted at the White House.

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The Department of Homeland Security tapping $20 million to pay for the campaign-style ads glorifying President Donald Trump. This has invited criticism from both Democrats and they have raised concerns as to why so much taxpayers money are being spent on the advertisements. The White House has defended the campaign as "public service announcements", the CNN report said. The unusual ad campaign comes as Republicans face an increasingly volatile midterm election season with their control of the House and Senate.

What does the Trump ad shows?

CNN has obtained clips of 12 ads, which range from 15 seconds to three minutes long. Two of them have already been aired. The ads appeared in a Dropbox account and are being run by LMD, the agency that has been given the government contract for the ad buys. Each video ends with the words “Paid for by the US Government” at the bottom of the screen.

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Television ads funded with federal money and produced by the Trump administration have also aired on CNN and MS NOW. One of the ads, titled “The Country He Loves,” is 30 seconds long. In the message, Trump says that the United States must defeat “communism, socialism and Marxism.” The ad aired on MS NOW in Los Angeles and on CNN in Los Angeles and Albany, New York.

A second ad, “Final Battle,” features Trump speaking about the “deep state,” “warmongers” and “globalists.” According to AdImpact, it aired on MS NOW in the Los Angeles, New York, Philadelphia and Washington markets, and once on CNN in Los Angeles.

Most of the administration’s advertising purchases were made on CBS, Fox, NBC, ABC and Fox News. AdImpact recorded 38 purchases on MS NOW and 10 on CNN. First lady Melania Trump appears in several of the advertisements. Other footage includes Trump's announcement of reciprocal tariffs, the US-Mexico border wall, his 2015 presidential campaign launch and a framed image depicting former President Joe Biden's autopen signature on Trump's “Presidential Walk of Fame”.

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