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The Independent UK
The Independent UK
World
Ariana Baio

‘Goal is viewer addiction’: Damning email from YouTube employee show company’s alleged mission

A YouTube employee emailed colleagues in 2012 that the goal in creating a new app “is not viewership, it’s viewer addiction,” according to the internal message revealed in a personal injury case about social media addiction and children.

In a 2025 deposition of John Harding, the Vice President of Engineering for YouTube Music and YouTube Premium, lawyers representing more than 10,000 plaintiffs confronted Harding about the apparent admission.

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