
Heading into the holiday season, it's not clear how broad economic and consumer concerns will impact spending. However, if Black Friday 2025 is any indication, online retailers are likely to do well. Consumers across the country spent a record $11.8 billion online on Black Friday this year, with a particular focus on video game consoles, electronics and home appliances.
While brick-and-mortar store traffic remains soft, the surge in e-commerce spending highlights a shift in shopping behavior. For broad access to the retail world during the busiest shopping season of the year, consider these three exchange-traded funds (ETFs) focused on the online retail space.