The UK B2B data industry has undergone significant changes in recent years, particularly in response to the General Data Protection Regulation (GDPR) and other data-related legislation. In addition, there has been a renewed focus on data accuracy and refresh speed, all of which are aimed at improving the customer experience.
GDPR, which was introduced in May 2018, has had a significant impact on the B2B data industry in the UK. The regulation sets out strict rules regarding how businesses can collect, store and use customer data. These rules have forced many companies to re-evaluate their data collection and storage practices and to implement stricter data controls.
