It is rumored among the interwebs that the idiom “go big or go home” was conceived in the 1990s by a Southern California motorcycle parts company that was packaging oversized Harley Davidson pipes. Since its conception, the phrase has been used for story and song titles and has found its way to the Urban Dictionary. For Messianic Vision, a Charlotte, NC, production studio for Sid Roth Ministries that installed a monstrous 92-foot Neoti dvLED video wall, it is their mantra.
According to Joel Nori, COO at Messianic Vision, the idea to change the way the privately owned studio produced its shows began prior to the pandemic, with talks starting as early as 2018. There was an initial plan, which revolved around a more virtual set for productions, to have six freestanding walls that were all separated in space and could display different images.
