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InsideEVs
InsideEVs
Technology
Dan Mihalascu

GMC Says Commercials Helped Increase Hummer EV Reservations

Recently, General Motors disclosed having more than 66,000 reservations for the GMC Hummer EV pickup and SUV combined.

That's a spectacular number and it represents enough demand to cover production into 2024, GMC says. No, the automaker isn't mistaking reservations for orders; Duncan Aldred, vice president of global Buick and GMC, says the conversion rate for Hummer reservations to orders exceeds 90% so far. Assuming this rate applied to all reservations, GM would have 59,400 firm orders for the electric truck and SUV.

As it turns out, March 2022 was the best month for GMC Hummer EV reservations since the SUV version was unveiled a year ago. The spike in interest is attributed by GMC to new advertisements released during key events.

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