ITV Good Morning Britain host Susanna Reid battled during this morning's programme in what some are calling a "car crash interview" with Utilita energy company boss, Bill Bullen. Susanna sat alongside financial guru Martin Lewis as the pair hosted the show today (December 7).
The Utilita chief executive had been invited on to the show to respond to questions on behalf of dissatisfied customers, according to a report in the Mirror. However, the energy company founder hit back at Susanna after asking, what he termed, an "ignorant" question on the breakfast programme.
Appearing virtually on the show, Mr Bullen insisted his company "prioritise those customers" - before he turned to Utilita’s own financial picture. He said: “The reality is, it’s tough for us right now. We’ve been forced to lose £100million in just three years. How much more are we supposed to do?”