Susanna Reid teased her Good Morning Britain co-host Richard Madeley about his age on Monday's show.
The mother-of-three couldn't resist making a dig at Richard after he did the same to their colleague Charlotte Hawkins on the ITV breakfast show.
As Charlotte finished speaking about the Queen's birthday celebrations over the weekend, Richard turned to her and said: "Thank you birthday girl," before adding: "Not quite platinum!"
Looking taken aback, Charlotte replied: "No not yet, thanks very much Richard. A little way off I'd like to think!" referring to turning 47-years-old today.
Not letting him get away with it, Susanna then chimed in: "What about your birthday Richard? On Friday? Not quite platinum!"
Looking defeated, Richard replied: "I was 66-years-old, alright, happy? I'm a pensioner, okay!"
Teasing him further, Susanna said: "Happy and glorious."
Richard quickly replied: "Hmmmm I dunno about the glorious bit but I'm certainly happy!"
GMB viewers are still divided when it comes to Richard hosting the ITV breakfast programme.
Taking to Twitter on Monday morning, one person asked: "Why does Richard Madeley make me cringe so much? #GMB."
Another said: "Richard Madeley referring to ‘drum & beat’ has amused me… he’s so cringe, as my son would say #gmb."
And a third person added: "I love how Richard Madeley trends on Twitter every time he's on the show #GMB."
Good Morning Britain airs weekdays at 6am on ITV and ITV Hub.
