Martin Lewis issued a passionate plea on today's Good Morning Britain.
The consumer champion fronted Monday's edition of ITV's flagship daytime programme alongside Susanna Reid. The two covered a range of stories addressing the UK's cost of living crisis.
The price of energy bills will skyrocket when the price cap rises by 54% on April 1 due to the surging cost of wholesale gas. Martin and Susanna interviewed Health Secretary Sajid Javid on the hike.