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InsideEVs
InsideEVs
Technology

GM Will Dump 'Ultium' Branding, Rethink How It Does Batteries

GM Kurt Kelty Tesla Inc.
  • GM will ditch the Ultium brand name amid a broad shift in battery strategy.
  • The automaker will continue using underlying batteries and technology platforms, but also incorporate LFP and nickel-rich prismatic cells.
  • A new Battery Cell Development Center in Michigan aims to accelerate R&D.
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