General Motors Co. is rebranding OnStar, its in-vehicle safety and security communications service, with a "modern, simpler design," the automaker said Thursday.
The new identity and logo begin "a new era for the brand and how we are innovating to make our promise of safety and security available to more people,” said Jeff Massimilla, vice president of OnStar Safety and Connectivity at GM, in a statement.
Also on Thursday, GM announced an expansion for its OnStar Guardian mobile app for motorcycle riders and for the home through Amazon Alexa integration.
