At a time when the entire auto industry is racing toward the long-sought goal of fully autonomous driving, recent headlines about General Motors' apparent abandonment of its Ultra Cruise advanced driver assistance system (ADAS) seemed out of step with the way everything is going. Even if its electric vehicle and robotaxi initiatives had a tough year, why walk away from that goal? The reason, a GM official said, kind of comes down to marketing: Ultra Cruise is about to be merged with the much more well-known Super Cruise.
