DETROIT — General Motors Co. CEO Mary Barra touched on everything from how the Detroit automaker is approaching one of the most monumental shifts in automotive industry history to the company's progress on diversity, equity and inclusion efforts to GM's return-to-office strategy in a wide-ranging discussion Thursday.
Barra, GM's CEO since 2014, was the featured speaker at the Michigan Chronicle's Pancakes and Politics event at the Detroit Athletic Club. Her discussion with Dennis Archer Jr., chairman and CEO of Sixteen42Ventures, served as a follow-up to Barra's previous appearance at the event in 2021 and to GM's DEI commitments in the wake of George Floyd's murder in 2020. Barra also detailed GM's strategy on electric, autonomous and digitally-connected vehicles.
“I think this is the most exciting time in the auto industry’s history," Barra said. The industry, she said, is simultaneously going through three transformations: to electric vehicles, to vehicles as digital platforms, and to self-driving vehicles.
